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Online Game Monetization
mynote8209
2024. 12. 30. 16:48
Online Game Monetization refers to the strategies used by game developers to generate revenue from their games. With the increasing popularity of online gaming, effective monetization is crucial for sustaining and growing the game. Below are some common monetization methods used in online games:
Common Online Game Monetization Strategies
1. In-Game Purchases (Microtransactions)
- Description: Players buy virtual goods, currency, skins, upgrades, or other items within the game.
- Example: Fortnite, where players purchase cosmetics, emotes, and battle passes.
2. Freemium Model
- Description: Games are free to download and play, but users can make in-game purchases for additional content or features.
- Example: Clash of Clans, where players can buy gems to speed up processes or unlock new content.
3. Subscription Model
- Description: Players pay a recurring fee for access to premium content or features, such as additional content, early access, or ad-free experiences.
- Example: World of Warcraft, where players pay a monthly fee for game expansions and updates.
4. Ad Monetization
- Description: Incorporating ads within free games to generate revenue. This can include rewarded ads, interstitial ads, or banner ads.
- Example: Mobile games like Subway Surfers, where players watch ads for in-game rewards.
5. DLCs (Downloadable Content) and Expansions
- Description: Offering additional content, campaigns, or features that players pay for to enhance their gaming experience.
- Example: The Sims series, where players purchase expansion packs for new features and items.
6. Season Passes & Battle Passes
- Description: Players purchase a pass that unlocks tiered rewards as they progress through seasonal or limited-time content.
- Example: Call of Duty: Warzone, where players buy battle passes for exclusive skins, weapon blueprints, and other rewards.
7. Crowdfunding and Donations
- Description: Players contribute to the development or maintenance of games through platforms like Kickstarter or Patreon.
- Example: Indie game developers using platforms like Patreon to fund game development.
8. Loot Boxes and Gacha Systems
- Description: Randomized rewards where players pay for a chance to get specific virtual items, skins, or characters.
- Example: Apex Legends, where players buy loot boxes for cosmetics.
9. Merchandising
- Description: Selling physical products such as merchandise, collectibles, or merchandise bundles linked to the game.
- Example: Games like Pokémon, where players buy plushies, apparel, or trading cards.
10. Esports and Competitive Play
- Description: Hosting competitive tournaments, leagues, or events with entry fees or prize pools, generating revenue from participation fees, sponsorships, or ticket sales.
- Example: League of Legends hosting annual tournaments like the World Championship.
Benefits of Online Game Monetization
- Increased Revenue: Multiple streams of income to maximize player engagement.
- Player Retention: Offering rewards and incentives keeps players engaged.
- Customization: Tailoring monetization strategies based on game type and player demographics.