Trade Spark Pakistan
TradeSpark Pakistan is an initiative by Nestlé Pakistan designed to enhance collaboration between the company, retailers, and shoppers. The program focuses on strengthening partnerships and improving merchandising strategies to boost product visibility and sales.
Recent activities under TradeSpark include teams engaging directly with retailers in various regions. For instance, in the South Zone, teams executed TradeSpark initiatives to foster better relationships with retailers and understand shopper needs. Similarly, in Lahore, teams collaborated with distribution partners to enhance merchandising efforts, aiming to create a more impactful presence in the market.
These efforts reflect Nestlé Pakistan's commitment to winning together with retailers and shoppers, ensuring that products are effectively showcased and readily available to meet consumer demands.